Welcome

Social Media Marketing

Facebook, Twitter, LinkedIn, and YouTube have changed the way consumers communicate today and businesses must be a part of this social discussion or risk losing significant marketing opportunities. This course lays the conceptual foundation and practical approach to developing successful social media marketing plans while achieving desired marketing goals. This technology facilitates tracking customers across platforms through tracking cookies, the use of Adwords, and setting specific metrics.

Website Files

Best practice is to make a new folder on your hard drive for this course. Then copy files from here and save into folder on your personal computer.

Use exact file names when saving. To a computer Index.html (capital I) is different than index.html (lower case i). To make it easy to remember I used all lower case leters.

How to Download, View, and Edit

Click on link or picture to download each of the followng six files
Save file as index.html to course folder, index.html
Save file as productpage.html to course folder, productpage.html
Save file as landingpage.html to course folder, landingpage.html
Save file as creativepage.html to course folder, creativepage.html
Save file as aboutme.html to course folder, aboutme.html
Save file as yourlogo.jpg to course folder yourlogo.jpg

Note: The download attribute is not supported in Edge version 12, IE, Safari or Opera version 12 (and earlier). If at first you do not succed, try another browser. I tested with both IE, Firefox, and Google Chrome. If your browser is old school, contact me and I will email you files.

Social Media Marketing Strategy

What is social media marketing strategy

Social Media Strategy

A good read - Entreprenuer Magazine Article on Strategy

How to build a Social Media Strategy

New Product

In this course you will brainstorm a new product and build a social media strategy which includes a creative brief and promotional creative work to support the product.

A new product is a good or service that can be the release of a new model, a line extention, or new to world. For this project try to think of a new product in terms of a line extention or new model year. New models can be a "new" car model year or a future generation xbox 2020 or the iPhone 10zx. This concept combines the creativity of the ablility to learn from the current version.

Product Benefits

Customer benefits are the translation of product features into what is important to the customer.

Persona (Target Market)

A customer Persona is the social media version of a target market. With social we are able to know alot more about our customers and develop a highly personalized profile of our customers.

We take the basis of segmenting a consumer market and add apoun it with indepth lifestyle, behavioral, and preference data. In addition, the Persona is able to be more focused since all social platforms have a unique audience and vibe.

New Product

In this course you will brainstorm a new product and build a social media strategy and website to support the product.

A new product is a good or service that can be the release of a new model, a line extention, or new to world. For this project try to think of a new product in terms of a line extention or new model year. New models can be a "new" car model year or a future generation xbox 2020 or the iPhone 10zx. This concept combines the creativity of the ablility to learn from the current version.

Content Strategy

Our Content strategy is the reason why people should visit our social properties, blog and website.

Content is information people value. An organic way to build a relationship. We start with the basic content of mutual interest and develop content into a journey which guides people towards purchase and then after sale satisfaction. Sometimes this process is called the AIDA model, the customer journey, or the socail media funnel.

About Me Page

Keywords

Keywords are important in many areas of digital marketing, from customer recognition to SEO.

This section will develop different ways to find and refine keywords.

Headlines

Headlines tie the keywords, content strategy and promotional strategy together.

Writing headlines that sell product.

Copy

Writing copy to back up the claims of the headline and offer additional benefit is the next step in the creative process.

This is an art form and I am only able to give you the basics.

Influencer Strategy

People listen to influencial people.

The internet has a number of influencers. There number includes bloggers, internet celebrities, ratings and review sites, and interacting with news sources. As marketers, we need to find and interact with the key influencers that speak directly to our persona.

Promotional Strategy

In this course you will brainstorm a new product and build a social media strategy and website to support the product.

A new product is a good or service that can be the release of a new model, a line extention, or new to world. For this project try to think of a new product in terms of a line extention or new model year. New models can be a "new" car model year or a future generation xbox 2020 or the iPhone 10zx. This concept combines the creativity of the ablility to learn from the current version.

Twitter

Handles and Hastags

Setting up accounts from customer service to sales. Developing twitter ads, cards, and more.

YouTube Storyboard

While we specifically discuss YouTube, the storyboard concept should be applied to all video.

Storyboarding is laying out the frames, action, sounds, sights, music, words, and scenes. This is fun stuff.

YouTube Production

Simple tools allow from authetic videos.

Make a channel on YouTube, edit your videos on a MAC, PC, or directly on youtube.

Facebook

Facebook is the new main street. While some younger people are not as active on this property, You need to be there.

We will develop a product page and a news feed ad. One unique and important features of FB is the ability to match the profile of your persona.

Instagram

Instagram is the leader in visual messaging aps.

This property is a Facebook brand, so what is lost is gained. Instagram like Pineterest and SnapChat require a new emphasis on picture stories.

LinkedIn

LinkedIn is the professional version of Facebook.

LinkedIn is important for self branding to build a network, finding consultants, finding information on competitors, and finding customers.

SlideShare

SlideShare is a fun property and works seemlessly with LinkedIn, its parent company.

SlideShare is a great tool for repurposing your intellectual property to help find customers and establish expertise.

Google Adwords

Google, the king of search.

Adwords are important for advertisers and consumers.

Cookies

People leave a digital foot print across the Internet.

Where have you been?

Search Engine Optimization

More than Meta tags. Build your back links and relationships.

Final Presentation

Build out your website.

Amaze me with your brillance.

Final Project

Put is all together.

Submit HTML code, creative work, and require documents. In addition, reflect on your groups journey. Tell me what you learned.

........... Follow your passion ...........