Choose a Course
It use to be said that: Half the money I spend on advertising is wasted; the trouble is I don't know which half.
John Wanamaker, (attributed)
Now we know!
Marketing
You will learn about Marketing to understand the customer ecosystem, all the ways a customer interacts with an organization. The Marketing management functions of research, monitoring, control, metrics, target markets, and data management are more important then ever. Understand the four Ps of marketing: Product, Place, Price, Promotion and how they must be adjusted for competitive advantage. Appreciate how social media marketing is a promotional tool and a disruptive technology. How social media pomotions are replacing Advertising (one-way, paid, mass media). Gain an appreciation for marketing theory like higher heirarchy of effects models (AIDA and the Social Media Funnel the diffusion of innovation, product life cycle, mapping the customer journey, and more.
Management
You will Learn data-driven Management. From the first Scientific Management studies of Frederick Taylor's pig iron experiements to operations management drive for lean processes, and modern data quantitative analytics - managers need to understand how to develop analytical skills to improve efficiency , reduce waste, and justify business decisions. Increasingly business is being driven by numbers with transformational leaders taking control. Modern leaders understand the need to operate more efficiently, operate on thinner profits, and are gaining analytical skills to stay ahead of the competition. Business Intelligence, Data-Driven Business, Quantitative Business Decisions, Big Data, Analytics are just a few of the names used to describe this paradigm shift. Today, a gut feel is a reason to dig deeper into the data.
........... Follow your passion ...........
