Digital Education

Quantitative Business Decisions

Business Intelligence / Analytics

Regression

Quantitative business decision follows a mathematical approach to business decision-making techniques and methods. Numbers are your friends and help business leaders through analysis of decision made under uncertainty. Quant is used in many functional areas of organizations including finance, accounting, operations, marketing, quality control, and human resources. Names like business intelligence, data science, business analytics, and quantitative analysis, are all used to describe the different mathematical business techniques.


Introduction

Learning Objectives

  1. Define the terms Marketing, Promotion, and Advertising
  2. Describe the four marketing management philosophies
  3. Understand how the function of marketing fits into organizational structure

To Do List

  • Read - Chapter 1
  • Welcome Video
  • Video topic 1
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